Video Advertising Platform
Within our information driven world, video advertising had continually becomea popular phenomenonnot only on various communication mediums but also to the web society. The past few years, however, have seen a remarkable change in the trend of online video advertising: with more complex technology, latest advertising platform and greater integration of latest innovation in software technology had tremendously draws more and more attention from diverse audience all over the globe to shift towards greater preference for better Video Advertising Platform.
With the aid of various video ads platforms, the requirement for promoting video ads had become boundless, thanks to the power of internet. Now having a great video ad to switch on your branding and online presence was even made available for wide selection of target audiences. The rapidly technology rise has provided numerousbusinesses and various companies (whether large or small)to most stunning and steadfast approach of online video marketing, which can be even simpler and efficient. These are simply many of video ads platform that you can use for your organization campaign:
1. Ad serving– ad serving simply describes the technology & service that places or promotes video advertisement on various websites. An offer serving company provides software to the internet site and also to the advertisers to choose, count, and serve ads that will drive them profit, network traffic, customers and monitor the progress of these video ad campaign. This video ad platform is split into two types: the publisher ad server and the third party or the advertiser ad server.
An ‘ad server'is a website server that is especially backed up by database server which essentially stores campaigns and advertisement (including video advertisement) that is being utilized in online marketing and t be sent to the internet site visitor. The information of the ad server has been updated constantly so your website on which the video ads are displayed will contains new advertisements (e.g. text banners, static images, animations) when the website or the page was refreshed or visited by a user. The objective of this video ad platform is to deliver video ads to users and to provide advertisers with an independent counting & tracking system with their video ad reach.
Functions of ad serving
- Uploading video advertisement online and rich media
- Generating traffic for video ads in accordance to divergent business rules
- Targeting ads for prospective customers and users
- Reporting clicks, impressions, post clicks, post impression activities along with interaction metrics
- Tuning centered on result
2. Yield Optimization- Optimization involves a procedure of increasing and improving the impact of a movie ad. To put it simply, this video ad platform uses past performance including future forecasting in order to determine how much will undoubtedly be spent for the future goals, and/or to amend campaigns and promotions that are in-flight. Optimizing video ad alsoinvolves scaling-up high performing segments and cutting loses for anyone underperforming segments.
The procedure in Yield Optimization
And as the core with this video ad platform, the publisher's goal in yield optimization is to discover a brand that is willing to pay the highest or maximum amount for one impression of the video advertisement. Just like most digital advertising, original players (like the publisher) must manage the‘yield optimization'in-house.
Benefits of Social Media in Video advertisement
Most individuals spend most of these time are watching videos online, especially from various mobile devices such as phones, tablets, desktops, laptops and tablets. Recent trends also point to mobile usage and video ads; wherein advertisers need to be about their video campaigns to optimize and maximize their reach to wider publicity. The viewership itself is climbing higher and higher each day- and as advertiser, it is your responsibility to put themselves where their consumers and target audiences can very quickly reach them.
Latest Trend Social Media Video Advertisement
Facebook just lately introduced their newest tool for video ad that is called as Video Ads Platform. They selected a tiny network of high-quality advertisers in selected countries for the experimentation of its features before they launch the tool site-wide. With this latest video advertising, marketers have the freedom to choose specific time of day within their current spots, and target ads according gender and age of these prospective audiences. Every 15 second, the video ad will play without a sound and will automatically stops when viewer scroll past. Facebook users from around the planet can expect to see this latest video ad called ‘Premium Video Ads'on their Facebook's newsfeed in the incoming moths.
There are various video add platforms for driving a great marketing, and these are simply few of many kinds of platforms that you can use in your effective online marketing. Remember that the success of the organization relies greatly on the execution of the video ad and the platform that you use. So make a wise choice.
